Influencer Discovery
Find the right content creators on Tiktok based on filters such as country, language, hashtags and more.
Try out for free!What can you do on SocialSight
Influencer Discovery Tool
- Nano-Influencer
- Micro-Influencer
- Macro-Influencer
- Mega-Influencer
- Filter by Country
- Filter by Language
- Filter by Engagement
- Filter by Growth
- User Statistics
- User Information
- User Hashtags
- User Ads
Why Nano/Micro Influencers?
Our Influencer Discovery tool offers a practical solution for savvy marketers and brands looking to unlock the hidden potential of TikTok.
- Influencer Marketing not only about big numbers : Finding TikTok influencers and creators who truly connect with their audiences and bring a touch of authenticity to your brand can be a game changer.
- Genuine Engagement with followers : Our platform opens the door to a fresh crop of TikTok talents, nano and micro-influencers. They may not have millions of followers, but what they do have is the ability to engage genuinely with their viewers.
- Authenticity : In this age of "influencer saturation", authenticity and engagement have become paramount, and our tool empowers you to uncover these hidden gems.
What you can do
Why a target user discovery can improve the performance of your influencer marketing campaign
Opting for a strategy that leverages multiple micro-influencers rather than a single big influencer is a game-changer in today's influencer marketing landscape.
These micro-influencers often have a highly targeted and engaged following within niche communities. When you align them with specific marketing campaigns, their authenticity and relatability shine through, fostering genuine connections with their audience.
Case Study
Who?
A Beauty Brand wants to run an influencer campaign for its new product.
Goal
Launch a new eco-friendly skincare product and maximize sales.
Strategy
Hire multiple micro-influencers for distint segments of your target audience.
- Few Macro-influencers : A content creators with 5M followers can easily reach a wide audience with a single post. This can be seen as an easy way for maximizing ROI, however it is likely that this user's audience hardly engage or feel attached to the unrelated sponsored product.
- Many Micro-Influencers : Instead, collaborating with a group of smaller creators who are not only passionate about the purpose of the campaign, but likely have a better target audience, can boost the campaign performance.
Smaller influencers bring their unique expertise and dedicated
followers, resulting in a campaign that resonates deeply with
the audience.
The cumulative impact of these micro-influencers can often surpass the reach and engagement achieved by a single macro-creator.
